AA – The yellow team have lost their way going green

I received new AA membership cards through the post today.

With the information came an offer to “Help the Environment” by recycling our old membership cards – by sending them back to the AA to recycle! I think the AA have lost the plot on several levels here:

  • The environmental impact of returning the cards to the AA will far outweigh the benefits of doing so!
  • Why issue a new card every year. Wouldn’t it have a far greater environmental impact to only renew a card when the old one needed replacing?

Although the card does appear to have a data strip on the back it has never been used in my 10 years as a member – I have had to call them out once or twice or 10 times. But if a bank can manage to only renew a credit card every 3-5 years why can’t the AA.

As an AA member for 10 years I think the AA do a great job and I am not looking to move to another service any time soon. I just think they have got this wrong and will be contacting them on Monday to share my thoughts.

Google inspires…

As you can see from the number of previous posts on this blog that I have not been prolific with my ramblings so far. Part of the reason for that has been the awful Blogger interface (provided by Google) and the fact that I wanted to run my blog from my own domain name. (Of course the other reason is that I have been very busy – thanks to all my clients and customers!)

A colleague had enthused about WordPress as an alternative but I had been reluctant as it is based on a different technology that I wasn’t sure I had the time to get to grips with. Google obviously understood my needs and decided to prevent users running blogs on their own domains from remotely updating their blogs. This meant me having to bit the bullet and take a look at WordPress. Thank you Google – why didn’t you do this before?

Even after a couple of small problems I can see that WordPress is far superior - Easy to use from the outset with no coding experience required to get up and running. It has a lagrge community of enthusiasts that create themes and plugins that can completely change the way your site looks and functions. The best bit is that a lot of this is completely free. 

So once again I thank Google for forcing me inspiring me to take a look at WordPress – What great guys!